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App Growth Strategy - Appy Studios

High Impact Strategies to Boost User Acquisition of Your App

There are nearly two million mobile apps available on the App Store – some will gain users, and other won’t. It’s not easy, but there are several ways user acquisition can be accomplished, and it’s essential to know how if you want your app to succeed. 

Mobile apps can be monetised through paid download, in-app purchase or advertising. Regardless of how you make your money, you need users to generate that income: the more, the merrier! However, if you don’t know how to gain users, you can’t acquire them. Let’s go through some easy methods to increase the user acquisition of your mobile apps.

Tips for user acquisition: Optimize your application

You’ve undoubtedly heard of optimising search engines or SEO. It’s the practice of highlighting specific words in Google and other search engines to create organic traffic on your website. SEO is essential for mobile apps. Many users will opt to download your app after they’ve found you through a Google search. But it’s not the only method or even the most critical approach to optimise your app. Optimising the App Store, or ASO is just as essential. Those looking for something on Google may not be interested in downloading an app, but if they’re searching on the app store, they probably do.

Why ASO?

Organic traffic isn’t worthless. Organic searches generate 53% of traffic. Are you more inclined to click on one of the hundreds of advertisements you encounter everyday or on a result you specifically looked for? Paid ads have their place, but you should focus on optimising your product after app development to rank at the top of searches for comparable goods.

App Optimisation

Not just one app store. Both the App Store and Play Store have approximately the same number of users. Fortunately, once the program is live, optimizing for both is quite similar.


Keywords are vital. Finding the terms that people are most likely to search for can help you rank better. You may use phrases like “fitness app” to make your mobile apps stand out if it is a fitness app. Look for keywords or phrases (between 2 and 6 words) for your title, description. Keywords should reasonably be spread throughout your app description so users can easily find it. App store intelligence tools may even suggest keywords for your specialty.


People will see this first. Make them short yet and include a keyword. Google allows upto 30 and Apple 50. You want your mobile app name followed by the shortest description. “Fitness Bro – Your Personal Health Tracker,” for example. Nouns like “fitness tracker” and “health tracker” are made up.


For a high ranking, each store will get a short and lengthy description. Your short description has 80 characters for keywords. Don’t worry too much about the long description. Give a comprehensive report with keywords throughout. Prepare your keywords ahead of time and apply them liberally throughout this description (Not every other word, but as many as you can manage naturally).


It’s essential to know your budget before you start, and there’s a lot to consider. Do you hire someone to do your social media posts? Are you paying for advertising via a third party? Did you purchase ASO intelligence technology? Do you buy email marketing software? Know about these costs and budget for them ahead of time.

Campaign Types

Know what campaigns you want to conduct before you start. This will help you decide your budget and what metrics to monitor once your campaigns go live. Write down your social media postings, sponsored ads, email chains, ASO, SEO, and other tactics. It’s important to have variety in your campaign, but if you’re on a budget, mixing it up a little to perform some testing is the best approach.
ASO doesn’t have to be expensive, and you can attract app users with creative and catchy postings on social media.

Email list

Don’t underestimate the power of email marketing to increase app user acquisition. Everyone has an email. With an established business like a grocery shop or gym, you presumably already have plenty of emails to conduct some email marketing. Promote your software through your email list.
Most apps that depend on in-app purchases or advertising should also consider user retention. Using email marketing to keep a client hooked is as important as gaining new ones. Remind them of your product and improve their user experience.


This is the one you dreaded. However, advertising has become more straightforward and more cost-effective. It’s simpler than ever to launch an ad campaign, and there are more choices than ever! You pay for the number of impressions, which may immediately convert to the increased business if your ad is successful. Banner advertisements display in front of users on some websites, including Facebook or news articles.

In App Store

Isn’t it natural to advertise in the App Store or Play Store? Where better to find folks to download your mobile apps? Not surprisingly, Apple’s search advertisements convert at 50%. You’ll be the first thing the app user sees when they search for the relevant term. A fantastic method to get in front of prospective consumers, but like most ads, they aren’t free so it’s important to do your research before your spend!


Ads on social media, Google, and other sites work well. While not as targeted as comparable applications or the app store, these advertisements have their place. They’re also relatively cheap, particularly on video advertising, where you can best showcase your ads’ features.

Promos & Tests

Promoting your company is always beneficial. Offering a “play before you pay” promotion always helps with user acquisition. You’re presuming that you’ll enjoy the app if you have to purchase it ahead. Not everyone will read the 4000-word explanation, so give them a chance first!
Offer a free trial if you have or want a subscription-based company plan. People will subscribe if they enjoy it. This ensures a consistent stream of income throughout your company revenue and budgeting more predictable for growth.
In-app purchases are the method to go if you don’t have a subscription service. Get them hooked with free play, then ask them to pay for a better experience with your services. Or a one-time payment after all the free time to keep benefits.

Website Call to Actions (CTA)

Website CTA’s can help you promote your app. Incorporate a download button on your website so users may get your app straight from the website. Having a website doesn’t create traffic, but you can do more with it. You can utilise your website to promote, show off your app’s capabilities, and employ content marketing to increase user acquisition.
Create a blog after your website is up and running to rule the search engine landscape. A simple website has one opportunity to rank well on Google, while a blog has hundreds. Then make sure it leads them there.


There are tonnes of ideas and strategies to boost user acquisition – but you know the most important thing? Give them all a go, and continue to test and iterate. You never know when something can go viral or give you the best bang for your buck! If you need help with marketing your app, chat to one of our Appy Studio growth specialists.